Marketing

Bibliographic Details
Main Authors: Grewal, Dhruv (Author), Levy, Michael (Author)
Format: Book
Published: Boston McGraw-Hill Irwin c2008
Subjects:
Online Access:Table of contents only
Description
Physical Description:xxxiii, 536 p. ill. (some col.) maps 25 cm
ISBN:0073049026 (hbk.)
9780073049021 (hbk.)