Foundations of marketing
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Houghton Mifflin Company
c2007
|
| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xxii, 537 p. ill. (some col.) 26 cm |
|---|---|
| ISBN: | 0618973370 (pbk.) 9780618973378 (pbk.) |