APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2007). Foundations of marketing (3rd ed.). Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Foundations of Marketing. 3rd ed. Boston, Massachusetts: Houghton Mifflin Company, 2007.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Foundations of Marketing. 3rd ed. Houghton Mifflin Company, 2007.