Corporate communication : effective techniques for business

Bibliographic Details
Main Author: McKenna, Bernard , 1952- (Author)
Format: Book
Language:English
Published: South Melbourne : Thomson Social Science Press , c2007
Edition:2nd ed
Subjects:
Table of Contents:
  • 1. Professional business communication
  • 2. How language works
  • 3. Grammar and punctuation
  • 4. Paragraphs: coherence and cohesion
  • 5. Style and tone
  • 6. The editing process
  • 7. Letters and memoranda
  • 8. Employment applications and resumes
  • 9. Essays, literature reviews and research papers
  • 10. Proposal and grant writing
  • 11. Report writing
  • 12. Manuals
  • 13. PR writing
  • 14. Electronic writing
  • 15. Speech writing
  • 16. Oral presentations
  • 17. Visual text