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00000cam a2200000 7i4500 |
| 001 |
0000058139 |
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20090223093000.0 |
| 008 |
080602s2007 vau eng |
| 020 |
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|a 9780170134293 (pbk.)
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| 090 |
0 |
0 |
|a HD30.3
|b .C67 2007
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| 245 |
0 |
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|a Corporate communication :
|b effective techniques for business
|c Bernard Mckenna ... [et al.]
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| 250 |
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|a 2nd ed
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| 260 |
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|a South Melbourne :
|b Thomson Social Science Press ,
|c c2007
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| 300 |
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|a xii, 380 p. :
|b ill. charts. ;
|c 25 cm.
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| 500 |
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|a Originally published: Australian guide to corporate communication : a practical handbook on effective writing & speaking. Tuggerah, NSW : Social Science Press, 2004
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| 504 |
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|a Includes bibliographical references (p. 365-372) and index
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| 505 |
0 |
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|a 1. Professional business communication -- 2. How language works -- 3. Grammar and punctuation -- 4. Paragraphs: coherence and cohesion -- 5. Style and tone -- 6. The editing process -- 7. Letters and memoranda -- 8. Employment applications and resumes -- 9. Essays, literature reviews and research papers -- 10. Proposal and grant writing -- 11. Report writing -- 12. Manuals -- 13. PR writing -- 14. Electronic writing -- 15. Speech writing -- 16. Oral presentations -- 17. Visual text
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| 650 |
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0 |
|a Communication in management
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| 650 |
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0 |
|a Communication in organizations
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| 650 |
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0 |
|a Corporate culture
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| 700 |
1 |
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|a McKenna, Bernard ,
|d 1952- ,
|e author
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| 999 |
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|a 1000118243
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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