Marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Thomson Learning
c2007
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000058131 | ||
| 008 | 080602s2007 enk eng | ||
| 020 | |a 1844801217 | ||
| 020 | |a 9781844801213 | ||
| 090 | 0 | 0 | |a HF5415.123 |b .E375 2007 |
| 100 | 1 | |a Egan, John |d 1952- |e author | |
| 245 | 1 | 0 | |a Marketing communications |c John Egan |
| 260 | |a London |b Thomson Learning |c c2007 | ||
| 300 | |a xxii, 467 p. |b ill. (col.) |c 28 cm | ||
| 650 | 0 | |a Communication in marketing | |
| 650 | 0 | |a Marketing | |
| 999 | |a 1000117203 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||