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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000058131 |
| 005 |
20081117093000.0 |
| 008 |
080602s2007 enk eng |
| 020 |
|
|
|a 1844801217
|
| 020 |
|
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|a 9781844801213
|
| 090 |
0 |
0 |
|a HF5415.123
|b .E375 2007
|
| 100 |
1 |
|
|a Egan, John ,
|d 1952- ,
|e author
|
| 245 |
1 |
0 |
|a Marketing communications
|c John Egan
|
| 260 |
|
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|a London :
|b Thomson Learning ,
|c c2007
|
| 300 |
|
|
|a xxii, 467 p. :
|b ill. (col.) ;
|c 28 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Marketing
|
| 999 |
|
|
|a 1000117203
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|