Marketing communications
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Thomson Learning ,
c2007
|
| Subjects: |
| Physical Description: | xxii, 467 p. : ill. (col.) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1844801217 9781844801213 |