English for marketing [and] advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Oxford University Press ,
2007
|
| Series: | Express series
Oxford business English |
| Subjects: |
Table of Contents:
- 1. Introduction to marketing and advertising
- 2. Finding the customer
- 3. Planning a marketing strategy
- 4. Creating ads
- 5. Marketing tools
- 6. Presenting your public face
- 7. Marketing through trade fairs