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20210110093000.0 |
| 008 |
090203s2008 nyu eng |
| 020 |
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|a 0071283358 (pbk.)
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| 020 |
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|a 9780071283359 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b .P388 2008
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| 100 |
1 |
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|a Peter, J. Paul ,
|e author
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| 245 |
1 |
2 |
|a A Preface to marketing management
|c J. Paul Peter, James H. Donnelly
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| 250 |
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|a 11th ed
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| 260 |
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|a Boston :
|b McGraw-Hill/Irwin ,
|c c2008
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| 300 |
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|a xiv, 252 p. :
|b ill. (some col.) ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references (p. 235-241) and indexes
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| 505 |
0 |
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|a 1. Strategic planning and the marketing management process -- 2. Marketing research: process and systems for decision making -- 3. Consumer behavior -- 4. Business, government, and institutional buying -- 5. Market segmentation -- 6. Product and brand strategy -- 7. New product planning and development -- 8. Integrated marketing communications: advertising, sales promotion, public relations, and direct marketing -- 9. Personal selling, relationship building, and sales management -- 10. Distribution strategy -- 11. Pricing strategy -- 12. The marketing of services -- 13. Global marketing
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| 650 |
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0 |
|a Marketing
|x Management
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| 700 |
1 |
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|a Donnelly, James H. ,
|e author
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| 999 |
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|a 1000117345
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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