A Preface to marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2008
|
| Edition: | 11th ed |
| Subjects: |
| Physical Description: | xiv, 252 p. : ill. (some col.) ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 235-241) and indexes |
| ISBN: | 0071283358 (pbk.) 9780071283359 (pbk.) |