Web analytics : an hour a day
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Sybex ,
c2007
|
| Series: | Serious skills
|
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- 1. Web analytics-present and future
- 2. Data collection-importance and options
- 3. Overview of qualitative analysis
- 4. Critical components of a successful web analytics strategy?
- 5. Web analytics fundamentals
- 6. Month 1: diving deep into core web analytics concepts
- 7. Month 2: jump-start your web data analysis
- 8. Month 3: search analytics-internal search, SEO, and PPC
- 9. Month 4: measuring email and multichannel marketing
- 10. Month 5: website experimentation and testing-shifting the power to customers and achieving significant outcomes
- 11. Month 6: three secrets behind making web analytics actionable
- 12. Month 7: competitive intelligence and web 2.0 analytics
- 13. Month 8 and beyond: shattering the mtths of web analytics
- 14. Advanced analytics concepts-turbocharge your web analytics
- 15. Creating a data-driven culture-practical steps and best practices