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0000057940 |
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20230418093000.0 |
| 008 |
090204s2007 inu eng |
| 020 |
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|a 9780470130650
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| 090 |
0 |
0 |
|a ZA4235
|b .K38 2007
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| 100 |
1 |
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|a Kaushik, Avinash ,
|e author
|
| 245 |
1 |
0 |
|a Web analytics :
|b an hour a day
|c Avinash Kaushik
|
| 260 |
|
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|a Indianapolis, Ind. :
|b Sybex ,
|c c2007
|
| 300 |
|
|
|a xxxiii, 443 p. :
|b ill. ;
|c 24 cm.
|e 1 CD-ROM (4 3/4 in.)
|
| 440 |
|
0 |
|a Serious skills
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
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|a 1. Web analytics-present and future -- 2. Data collection-importance and options -- 3. Overview of qualitative analysis -- 4. Critical components of a successful web analytics strategy? -- 5. Web analytics fundamentals -- 6. Month 1: diving deep into core web analytics concepts -- 7. Month 2: jump-start your web data analysis -- 8. Month 3: search analytics-internal search, SEO, and PPC -- 9. Month 4: measuring email and multichannel marketing -- 10. Month 5: website experimentation and testing-shifting the power to customers and achieving significant outcomes -- 11. Month 6: three secrets behind making web analytics actionable -- 12. Month 7: competitive intelligence and web 2.0 analytics -- 13. Month 8 and beyond: shattering the mtths of web analytics -- 14. Advanced analytics concepts-turbocharge your web analytics -- 15. Creating a data-driven culture-practical steps and best practices
|
| 650 |
|
0 |
|a Internet marketing
|
| 650 |
|
0 |
|a Internet users
|v Statistics
|x Data processing
|
| 650 |
|
0 |
|a Web site development
|
| 650 |
|
0 |
|a Web usage mining
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0829/2008272725-t.html
|
| 999 |
|
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|a 1000118703
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
|
| 999 |
|
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|a 1000118704
|b CD-ROM
|c Reference
|e Tembila Campus
|