Essentials of marketing research
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, New York :
McGraw-Hill Education ,
c2008
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| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- 1. The Role and Value of Marketing Research Information
- 2. Designing the Marketing Research Project
- 3. Gathering and Collecting Accurate Data
- 4. Data Preparation, Analysis, and Reporting the Results