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00000cam a2200000 7i4500 |
| 001 |
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20090210.0 |
| 008 |
090210s2008 nyu eng |
| 020 |
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|a 9780071266345
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| 090 |
0 |
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|a HF5415.2.E894 2008
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| 100 |
1 |
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|a Hair, Joseph F. ,
|e author
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| 245 |
1 |
0 |
|a Essentials of marketing research
|c Joseph F. Hair, Jr. ... [et al.]
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| 260 |
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|a Boston, New York :
|b McGraw-Hill Education ,
|c c2008
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| 300 |
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|a xvi, 382 p. :
|b ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The Role and Value of Marketing Research Information -- 2. Designing the Marketing Research Project -- 3. Gathering and Collecting Accurate Data -- 4. Data Preparation, Analysis, and Reporting the Results
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| 650 |
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0 |
|a Marketing research
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| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0713/2007009178.html
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| 999 |
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|a 1000117273
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|