Essentials of marketing research
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, New York :
McGraw-Hill Education ,
c2008
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| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xvi, 382 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071266345 |