Essentials of marketing research : an applied orientation
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Frenchs Forest, Australia :
Pearson Education Australia ,
c2008
|
| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. Introduction to the marketing research process
- 2. Formulating a research design
- 3. Collecting the data
- 4. Analysing and reporting the result