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20090329093000.0 |
| 008 |
090106s2008 at eng |
| 020 |
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|a 9780733984211
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| 090 |
0 |
0 |
|a HF5415.2
|b .E87 2008
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| 245 |
0 |
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|a Essentials of marketing research :
|b an applied orientation
|c Naresh Malhotra ... [et al.]
|
| 250 |
|
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|a 2nd ed
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| 260 |
|
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|a Frenchs Forest, Australia :
|b Pearson Education Australia ,
|c c2008
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| 300 |
|
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|a xvii, 480 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Introduction to the marketing research process -- 2. Formulating a research design -- 3. Collecting the data -- 4. Analysing and reporting the result
|
| 650 |
|
0 |
|a Marketing research
|
| 650 |
|
0 |
|a Marketing research
|x Methodology
|
| 700 |
1 |
|
|a Malhotra, Naresh ,
|e author
|
| 999 |
|
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|a 1000120035
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|