Essentials of marketing research : an applied orientation
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Frenchs Forest, Australia :
Pearson Education Australia ,
c2008
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xvii, 480 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780733984211 |