Competitive marketing strategy
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Frenchs Forest, Australia :
Pearson Education Australia ,
c2007
|
| Subjects: |
Table of Contents:
- 1. A refresher in marketing
- 2. Review of key strategies models
- 3. Marketing and stakeholder selection
- 4. Analysis 1- internal analysis
- 5. Analysis 2 - internal analysis
- 6. Strategic objectives
- 7. Growth strategy 1 - market penetration
- 8. Growth strategy 1 - market development
- 9. Growth strategy 3 - product development
- 10. Value addition and strategic competitive advantage 1 - cost leader
- 11. Value addition and strategic competitive advantage 2 - product differentiation
- 12. Value addition and strategic competitive advantage 3 - niche strategy
- 13. Defensive marketing - maintaining the position
- 14. From analysis to action - the marketing plan
- 15. Implementing the marketing plan