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20090224093000.0 |
| 008 |
080526s2007 at eng |
| 020 |
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|a 073397161X
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| 020 |
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|a 9780733971617
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| 090 |
0 |
0 |
|a HF5415.13
|b .D36 2007
|
| 100 |
1 |
|
|a Dann, Stephen ,
|d 1973- ,
|e author
|
| 245 |
1 |
0 |
|a Competitive marketing strategy
|c Dann & Dann
|
| 260 |
|
|
|a Frenchs Forest, Australia :
|b Pearson Education Australia ,
|c c2007
|
| 300 |
|
|
|a xvi, 320 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. A refresher in marketing -- 2. Review of key strategies models -- 3. Marketing and stakeholder selection -- 4. Analysis 1- internal analysis -- 5. Analysis 2 - internal analysis -- 6. Strategic objectives -- 7. Growth strategy 1 - market penetration -- 8. Growth strategy 1 - market development -- 9. Growth strategy 3 - product development -- 10. Value addition and strategic competitive advantage 1 - cost leader -- 11. Value addition and strategic competitive advantage 2 - product differentiation -- 12. Value addition and strategic competitive advantage 3 - niche strategy -- 13. Defensive marketing - maintaining the position -- 14. From analysis to action - the marketing plan -- 15. Implementing the marketing plan
|
| 650 |
|
0 |
|a Competition
|
| 650 |
|
0 |
|a Marketing
|v Textbooks
|
| 650 |
|
0 |
|a Strategic planning
|
| 650 |
|
0 |
|a Technological innovations
|
| 700 |
1 |
|
|a Dann, Susan J. ,
|e author
|
| 999 |
|
|
|a 1000120037
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|