Competitive marketing strategy

Bibliographic Details
Main Authors: Dann, Stephen 1973- (Author), Dann, Susan J. (Author)
Format: Book
Language:English
Published: Frenchs Forest, Australia Pearson Education Australia c2007
Subjects:

MARC

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245 1 0 |a Competitive marketing strategy  |c Dann & Dann 
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300 |a xvi, 320 p.  |b ill.  |c 25 cm 
650 0 |a Competition 
650 0 |a Marketing  |v Textbooks 
650 0 |a Strategic planning 
650 0 |a Technological innovations 
700 1 |a Dann, Susan J.  |e author 
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