Competitive marketing strategy

Bibliographic Details
Main Authors: Dann, Stephen , 1973- (Author), Dann, Susan J. (Author)
Format: Book
Language:English
Published: Frenchs Forest, Australia : Pearson Education Australia , c2007
Subjects:
Description
Physical Description:xvi, 320 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index
ISBN:073397161X
9780733971617