Understanding services management : integrating marketing, organisational behaviour, operations and human resource management

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Understanding services management : integrating marketing, organisational behaviour, operations and human resource management

Bibliographic Details
Main Authors:	Barnes, James G. , 1940- (Author), Glynn, William J. (Author)
Format:	Book
Language:	English
Published:	New Delhi, India : Prentice-hall of india , c1995
Subjects:	Customer services > Management Customer services > Marketing Service industries > Management Service industries > Marketing

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