Understanding services management integrating marketing, organisational behaviour, operations and human resource management

Bibliographic Details
Main Authors: Barnes, James G. 1940- (Author), Glynn, William J. (Author)
Format: Book
Language:English
Published: New Delhi, India Prentice-hall of india c1995
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000057565
008 090129s1995 ii eng
020 |a 9788120329355 
090 0 0 |a HD9980.5  |b .U53 1995 
245 0 0 |a Understanding services management  |b integrating marketing, organisational behaviour, operations and human resource management  |c edited by William J. Glynn and James G. Barnes 
260 |a New Delhi, India  |b Prentice-hall of india  |c c1995 
300 |a xxvi, 485 p.  |b ill.  |c 24 cm 
650 0 |a Customer services  |x Management 
650 0 |a Customer services  |x Marketing 
650 0 |a Service industries  |x Management 
650 0 |a Service industries  |x Marketing 
700 1 |a Barnes, James G.  |d 1940-  |e author 
700 1 |a Glynn, William J.  |e author 
999 |a 1000117236  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus