Understanding services management : integrating marketing, organisational behaviour, operations and human resource management
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi, India :
Prentice-hall of india ,
c1995
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| Subjects: |
| Physical Description: | xxvi, 485 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9788120329355 |