Industrial marketing : analysis, planning and control
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi, India :
Prentice-Hall ,
2007
|
| Edition: | 2nd ed |
Table of Contents:
- 1. Dimensions of industrial marketing
- 2. Organization buying and buyer behavior
- 3. Strategy formulation in the industrial market
- 4. Formulating product planning
- 5. Formulating channel strategy
- 6. Formulating marketing communication planning
- 7. Formulating pricing policies
- 8. International industrial marketing