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00000cam a2200000 7i4500 |
| 001 |
0000057562 |
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20090504093000.0 |
| 008 |
090210s2007 ii eng |
| 020 |
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|a 9788120312456
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| 090 |
0 |
0 |
|a HF5415
|b .R355 2007
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| 100 |
1 |
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|a Reeder, Robert R. ,
|d 1935- ,
|e author
|
| 245 |
1 |
0 |
|a Industrial marketing :
|b analysis, planning and control
|c by Robert R. Reeder, Edward G. Brierty and Betty H. Reeder
|
| 250 |
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|a 2nd ed
|
| 260 |
|
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|a New Delhi, India :
|b Prentice-Hall ,
|c 2007
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| 300 |
|
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|a xvi, 670 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Dimensions of industrial marketing -- 2. Organization buying and buyer behavior -- 3. Strategy formulation in the industrial market -- 4. Formulating product planning -- 5. Formulating channel strategy -- 6. Formulating marketing communication planning -- 7. Formulating pricing policies -- 8. International industrial marketing
|
| 700 |
1 |
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|a Brierty, Edward G. ,
|d 1925- ,
|e author
|
| 700 |
1 |
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|a Reeder, Betty H. ,
|d 1936- ,
|e author
|
| 999 |
|
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|a 1000117235
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|