Advertising photography : a straightforward guide to a complex industry
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA :
Thomson Course Technology ,
c2008
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| Subjects: |
Table of Contents:
- 1. Getting started
- 2. The players
- 3. The structure of a bid
- 4. Bid psychology
- 5. The bid revision
- 6. Whwn the job awards
- 7. Pre-Production
- 8. The shoot
- 9. Post-Production
- 10. Cash flow and good business practices
- 11. Sex, money, and drama
- 12. It's all in your head
- 13. Brand identity
- 14. That's a wrap!