Advertising photography : a straightforward guide to a complex industry - Lesko, Lou; Lane, Bobbi (Boston, MA : Thomson Course Technology, 2008)
1. Getting started -- 2. The players -- 3. The structure of a bid -- 4. Bid psychology -- 5. The bid revision -- 6. Whwn the job awards -- 7. Pre-Production -- 8. The shoot -- 9. Post-Production -- 10. Cash flow and good business practices -- 11. Sex, money, and drama -- 12. It's all in your head -- 13. Brand identity -- 14. That's a wrap!
Includes index
Keywords: Advertising photography; Photograph -- Business methods