|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000057500 |
| 005 |
20090209.0 |
| 008 |
090114s2008 mau eng |
| 020 |
|
|
|a 1598634062
|
| 020 |
|
|
|a 9781598634068
|
| 090 |
0 |
0 |
|a TR690.4
|b .L46 2008
|
| 100 |
1 |
|
|a Lesko, Lou ,
|e author
|
| 245 |
1 |
0 |
|a Advertising photography :
|b a straightforward guide to a complex industry
|c by Lou Lesko ; with Bobbi Lane
|
| 260 |
|
|
|a Boston, MA :
|b Thomson Course Technology ,
|c c2008
|
| 300 |
|
|
|a xiii, 241 p. :
|b ill. (some col.) ;
|c 19 x 24 cm.
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a 1. Getting started -- 2. The players -- 3. The structure of a bid -- 4. Bid psychology -- 5. The bid revision -- 6. Whwn the job awards -- 7. Pre-Production -- 8. The shoot -- 9. Post-Production -- 10. Cash flow and good business practices -- 11. Sex, money, and drama -- 12. It's all in your head -- 13. Brand identity -- 14. That's a wrap!
|
| 650 |
|
0 |
|a Advertising photography
|
| 650 |
|
0 |
|a Photograph
|x Business methods
|
| 700 |
1 |
|
|a Lane, Bobbi ,
|e author
|
| 999 |
|
|
|a 1000119637
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
|