Essentials of strategic management

Bibliographic Details
Main Authors: Hunger, J. David , 1941- (Author), Wheelen, Thomas L. (Author)
Format: Book
Language:English
Published: New Delhi : Prentice Hall of India , c2007
Edition:4ed
Table of Contents:
  • 1. Introduction to strategic management
  • 2. Scanning the environment
  • 3. Strategy formulation
  • 4. Strategy implementation and control
  • 5. Introduction to case analysis