Services marketing : an Asia-Pacific and Australian perspective
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
England, NJ :
Prentice Hall ,
c2007
|
| Series: | Prentice-Hall series in marketing
|
| Subjects: |
Table of Contents:
- 1. Understanding services
- 2. Strategic issues
- 3. Tools for service marketers
- 4. Challenges for senior management