Services marketing an Asia-Pacific and Australian perspective

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Services marketing an Asia-Pacific and Australian perspective

Bibliographic Details
Main Authors:	Lovelock, Christopher H. (Author), Patterson, Paul G. (Author), Walker, Rhett H. (Author)
Format:	Book
Language:	English
Published:	England, NJ Prentice Hall c2007
Series:	Prentice-Hall series in marketing
Subjects:	Professions > Marketing Service industries > Marketing

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