Services marketing : an Asia-Pacific and Australian perspective

QR Code

Services marketing : an Asia-Pacific and Australian perspective

Bibliographic Details
Main Authors:	Lovelock, Christopher H. (Author), Patterson, Paul G. (Author), Walker, Rhett H. (Author)
Format:	Book
Language:	English
Published:	England, NJ : Prentice Hall , c2007
Series:	Prentice-Hall series in marketing
Subjects:	Professions > Marketing Service industries > Marketing

Similar Items

Services marketing
by: Lovelock, Christopher H.
Published: (1991)

Services marketing
by: Lovelock, Christopher H.
Published: (1996)

Services marketing : a European perspective
by: Lovelock, Christopher H., et al.
Published: (1999)

Services marketing : people, technology, strategy
by: Lovelock, Christopher H., et al.
Published: (2007)

Services marketing : people, technology , strategy : Christopher Lovelock, Jochen Wirtz
by: Lovelock, Christopher H., et al.
Published: (2011)

Service marketing : Australia and New Zealand
by: Lovelock, Christopher H., et al.
Published: (1998)

Services marketing in Asia : managing people, technology, and strategy
by: Lovelock, Christopher H., et al.
Published: (2005)

Marketing professional services
by: Kotler, Philip, et al.
Published: (1984)

Marketing and selling professional services : practical approaches to practice development
by: Forsyth, Patrick
Published: (2003)

Principles of services marketing
by: Palmer, Adrian
Published: (2011)

Essentials of services marketing
by: Wirtz, Jochen, et al.
Published: (2018)

Essentials of services marketing
by: Lovelock, Christopher H., et al.
Published: (2009)

Essentials of services marketing
by: Wirtz, Jochen, et al.
Published: (2013)

Marketing services : competing through quality
by: Berry, Leonard L. , 1942-, et al.
Published: (1991)

Marketing your services : a step-by-step guide for small businesses and professionals
by: Putman, Anthony O. , 1945-
Published: (1990)

Services marketing in Asia : a case book
by: Wirtz, Jochen, et al.
Published: (2005)

Principles of service marketing and management
by: Lovelock, Christopher H., et al.
Published: (1999)

Services marketing
by: Zeithaml, Valarie A., et al.
Published: (1996)

Business marketing : a global perspective
by: Hayes, H. Michael, et al.
Published: (1996)

Services marketing management : an international perspective
by: Kasper, Hans , 1916-, et al.
Published: (1999)

Services marketing : concepts, strategies & cases
by: Hoffman, K. Douglas, et al.
Published: (2006)

Essentials of services marketing
by: Hoffman, K. Douglas, et al.
Published: (1997)

Services marketing : concepts, strategies & cases
by: Hoffman, K. Douglas, et al.
Published: (2017)

Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A., et al.
Published: (2006)

Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A., et al.
Published: (2006)

Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A., et al.
Published: (2013)

Services marketing : text & cases
by: Nargundkar, Rajendra
Published: (2004)

Services marketing : concepts, strategies and cases
by: Hoffman, K. Douglas
Published: (2009)

The essence of services marketing
by: Payne, Adrian
Published: (1993)

Industrial marketing : analysis, planning, and control
by: Reeder, Robert R. , 1935-, et al.
Published: (1987)

Industrial marketing : analysis, planning and control
by: Reeder, Robert R. , 1935-, et al.
Published: (1987)

Strategic marketing management for the Pacific region
by: Cravens, David W., et al.
Published: (2000)

Services marketing
by: Woodruffe, Helen
Published: (1995)

Services marketing
by: Apte, Govind
Published: (2004)

The marketing of services
by: Cowell, Donald W.
Published: (1984)

Relationship marketing : bringing quality, customer service, and marketing together
by: Christopher, Martin, et al.
Published: (1991)

Problems in marketing
by: Corey, E. Raymond, et al.
Published: (1981)

Business marketing
by: Brierty, Edward G. , 1925-, et al.
Published: (1998)

Interactive services marketing
by: Fisk, Raymond P., et al.
Published: (2008)

Services, marketing and management
by: Gilmore, Audrey
Published: (2003)