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00000cam a2200000 7i4500 |
| 001 |
0000057406 |
| 005 |
20210420093000.0 |
| 008 |
080525s2007 nju eng |
| 020 |
|
|
|a 9780733986789 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.122
|b .L68 2007
|
| 100 |
1 |
|
|a Lovelock, Christopher H. ,
|e author
|
| 245 |
1 |
0 |
|a Services marketing :
|b an Asia-Pacific and Australian perspective
|c Christoper H. Lovelock, Paul G. Patterson and Rhett H. Walker
|
| 260 |
|
|
|a England, NJ :
|b Prentice Hall ,
|c c2007
|
| 300 |
|
|
|a xvi, 526 p. :
|b ill. ;
|c 24 cm.
|
| 440 |
|
0 |
|a Prentice-Hall series in marketing
|
| 504 |
|
|
|a Includes bibliographical references (p. 517-518) and index
|
| 505 |
0 |
0 |
|a 1. Understanding services -- 2. Strategic issues -- 3. Tools for service marketers -- 4. Challenges for senior management
|
| 650 |
|
0 |
|a Professions
|x Marketing
|
| 650 |
|
0 |
|a Service industries
|x Marketing
|
| 700 |
1 |
|
|a Patterson, Paul G. ,
|e author
|
| 700 |
1 |
|
|a Walker, Rhett H. ,
|e author
|
| 999 |
|
|
|a 1000119567
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000122151
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|