Services marketing an Asia-Pacific and Australian perspective

Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Patterson, Paul G. (Author), Walker, Rhett H. (Author)
Format: Book
Language:English
Published: England, NJ Prentice Hall c2007
Series:Prentice-Hall series in marketing
Subjects:
Description
Physical Description:xvi, 526 p. ill. 24 cm
ISBN:9780733986789 (pbk.)