Services marketing : an Asia-Pacific and Australian perspective
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
England, NJ :
Prentice Hall ,
c2007
|
| Series: | Prentice-Hall series in marketing
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| Subjects: |
| Physical Description: | xvi, 526 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 517-518) and index |
| ISBN: | 9780733986789 (pbk.) |