Lovelock, C. H., Patterson, P. G., & Walker, R. H. (2007). Services marketing: An Asia-Pacific and Australian perspective. Prentice Hall.
Chicago Style (17th ed.) CitationLovelock, Christopher H., Paul G. Patterson, and Rhett H. Walker. Services Marketing: An Asia-Pacific and Australian Perspective. England, NJ: Prentice Hall, 2007.
MLA (9th ed.) CitationLovelock, Christopher H., et al. Services Marketing: An Asia-Pacific and Australian Perspective. Prentice Hall, 2007.
Warning: These citations may not always be 100% accurate.