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20090113093000.0 |
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061213s2007 ohu eng |
| 020 |
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|a 0324304307 (alk. paper)
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| 020 |
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|a 9780324304305 (alk. paper)
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| 090 |
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|a HF5414
|b .E96 2007
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| 245 |
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|a Explorations of marketing in society
|c Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]
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| 260 |
|
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|a Mason, Ohio :
|b Thomson ,
|c c2007
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| 300 |
|
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|a xix, 955 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
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|a Assembles academic contributions that have already been published in journals, coupled with invited commentaries
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Consumer behavior
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| 650 |
|
0 |
|a Marketing
|x Moral and ethical aspects
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| 650 |
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0 |
|a Marketing
|x Social aspects
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| 650 |
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0 |
|a Public interest
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| 650 |
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0 |
|a Social marketing
|
| 700 |
1 |
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|a Block, Lauren G. ,
|e author
|
| 700 |
1 |
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|a Gundlach, Gregory T. [
|q (Gregory Thomas)] ,
|e author
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| 700 |
1 |
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|a Wilkie, William L. ,
|e author
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| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip076/2006101636.html
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| 999 |
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|a 1000117196
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|