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00000cam a2200000 7i4500 |
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0000057388 |
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061213s2007 ohu eng |
| 020 |
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|a 0324304307 (alk. paper)
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| 020 |
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|a 9780324304305 (alk. paper)
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| 090 |
0 |
0 |
|a HF5414
|b .E96 2007
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| 245 |
0 |
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|a Explorations of marketing in society
|c Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]
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| 260 |
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|a Mason, Ohio
|b Thomson
|c c2007
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| 300 |
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|a xix, 955 p.
|b ill.
|c 25 cm
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| 650 |
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|a Consumer behavior
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| 650 |
|
0 |
|a Marketing
|x Moral and ethical aspects
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| 650 |
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0 |
|a Marketing
|x Social aspects
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| 650 |
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0 |
|a Public interest
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| 650 |
|
0 |
|a Social marketing
|
| 700 |
1 |
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|a Block, Lauren G.
|e author
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| 700 |
1 |
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|a Gundlach, Gregory T.
|q (Gregory Thomas)
|e author
|
| 700 |
1 |
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|a Wilkie, William L.
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip076/2006101636.html
|
| 999 |
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|a 1000117196
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|