Explorations of marketing in society

Explorations of marketing in society

Bibliographic Details
Main Authors: Block, Lauren G. (Author), Gundlach, Gregory T. (Gregory Thomas) (Author), Wilkie, William L. (Author)
Format: Book
Language:English
Published: Mason, Ohio Thomson c2007
Subjects:
Consumer behavior
Marketing > Moral and ethical aspects
Marketing > Social aspects
Public interest
Social marketing
Online Access:Table of contents only
Description
Physical Description:xix, 955 p. ill. 25 cm
ISBN:0324304307 (alk. paper)
9780324304305 (alk. paper)

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