Explorations of marketing in society

Explorations of marketing in society

Bibliographic Details
Main Authors: Block, Lauren G. (Author), Gundlach, Gregory T. [ (Gregory Thomas)] (Author), Wilkie, William L. (Author)
Format: Book
Language:English
Published: Mason, Ohio : Thomson , c2007
Subjects:
Consumer behavior
Marketing > Moral and ethical aspects
Marketing > Social aspects
Public interest
Social marketing
Online Access:Table of contents only
Description
Item Description:Assembles academic contributions that have already been published in journals, coupled with invited commentaries
Physical Description:xix, 955 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index
ISBN:0324304307 (alk. paper)
9780324304305 (alk. paper)

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