Principles of customer relationship management
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson/South-Western ,
c2008
|
| Subjects: |
Table of Contents:
- 1. Introduction to customer relationship management
- 2. History and development of CRM
- 3. Relationship marketing and customer relationship management
- 4. Organization and CRM
- 5. CRM and data management
- 6. Technology and data platforms
- 7. Database and customer data development
- 8. Sales strategy and CRM
- 9. CRM technology and sales
- 10. Marketing strategy and CRM
- 11. CRM, marketing automation, and communication
- 12. CRM programmeasurement and tools
- 13. Privacy and ethics considerations
- 14. The future of CRM