Principles of customer relationship management
| Main Authors: | Baran, Roger Joseph 1945- (Author), Galka, Roger J. (Author), Strunk, Daniel P. (Author) |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/South-Western
c2008
|
| Subjects: |
Similar Items
Successful customer relationship marketing new thinking, new strategies, new tools for getting closer to your customers
by: Foss, Bryan, et al.
Published: (2001)
by: Foss, Bryan, et al.
Published: (2001)
Customer marketing how to improve the profitability of your customer base
by: Curry, Jay 1939-
Published: (1998)
by: Curry, Jay 1939-
Published: (1998)
Strategic customer care : an evolutionary approach to increasing customer value and profitability
by: Brown, Stanley A. , 1946-
Published: (1999)
by: Brown, Stanley A. , 1946-
Published: (1999)
Managing customer relationships a strategic framework
by: Peppers, Don, et al.
Published: (2004)
by: Peppers, Don, et al.
Published: (2004)
Handbook of CRM achieving excellence in customer management
by: Payne, Adrian
Published: (2006)
by: Payne, Adrian
Published: (2006)
Customer relationship management
by: Makkar, Urvashi, et al.
Published: (2012)
by: Makkar, Urvashi, et al.
Published: (2012)
Customer relationship management concepts and tools
by: Buttle, Francis
Published: (2004)
by: Buttle, Francis
Published: (2004)
Customer relationship management a strategic imperative in the world of business
by: Brown, Stanley A. 1946-
Published: (2000)
by: Brown, Stanley A. 1946-
Published: (2000)
Relationship marketing strategy and implementation
by: Peck, Helen
Published: (1999)
by: Peck, Helen
Published: (1999)
Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
by: Gummesson, Evert , 1936-
Published: (2002)
by: Gummesson, Evert , 1936-
Published: (2002)
Experiential marketing consumer behaviour, customer experience and the 7Es
by: Batat, Wided
by: Batat, Wided
Marketing management
by: Kotler, Philip, et al.
Published: (2016)
by: Kotler, Philip, et al.
Published: (2016)
Tolonglah jual kepada saya! = Permission marketing
by: Godin, Seth
Published: (2012)
by: Godin, Seth
Published: (2012)
Marketing channels a relationship management approach
by: Pelton, Lou E., et al.
Published: (1997)
by: Pelton, Lou E., et al.
Published: (1997)
Customers as partners building relationships that last
by: Bell, Chip R.
Published: (1996)
by: Bell, Chip R.
Published: (1996)
Social media marketing a strategic approach
by: Barker, Donald I., et al.
Published: (2013)
by: Barker, Donald I., et al.
Published: (2013)
Customer experience future trends and insights
by: Shaw, Colin 1958-, et al.
Published: (2010)
by: Shaw, Colin 1958-, et al.
Published: (2010)
The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry
by: Newell, Frederick
Published: (1997)
by: Newell, Frederick
Published: (1997)
Unlocking the customer value chain : how decoupling drives consumer disruption
by: Teixeira, Thales S., et al.
Published: (2019)
by: Teixeira, Thales S., et al.
Published: (2019)
Customer visits building a better market focus
by: McQuarrie, Edward F.
Published: (1993)
by: McQuarrie, Edward F.
Published: (1993)
How to turn customer service into customer sales
by: Katz, Bernard
Published: (1988)
by: Katz, Bernard
Published: (1988)
Brand rituals how successful brands bond with customers for life
by: Raj, Zain
Published: (2012)
by: Raj, Zain
Published: (2012)
Relationship marketing bringing quality, customer service, and marketing together
by: Christopher, Martin, et al.
Published: (1991)
by: Christopher, Martin, et al.
Published: (1991)
UnMarketing everything has changed and nothing is different
by: Stratten, Scott, et al.
Published: (2017)
by: Stratten, Scott, et al.
Published: (2017)
Calming upset customers
by: Morgan, Rebecca L.
Published: (1989)
by: Morgan, Rebecca L.
Published: (1989)
Customer relations & rapport
by: Forde, John E.
Published: (2002)
by: Forde, John E.
Published: (2002)
Successful customer service
by: Rowson, Pauline
Published: (2010)
by: Rowson, Pauline
Published: (2010)
Effective customer care
by: Wellington, Patricia
Published: (2010)
by: Wellington, Patricia
Published: (2010)
How to win and keep customers
by: LeBoeuf, Michael
Published: (1987)
by: LeBoeuf, Michael
Published: (1987)
Marketing real people, real choices
by: Solomon, Michael R., et al.
Published: (2008)
by: Solomon, Michael R., et al.
Published: (2008)
Are your customers being served? how to boost profits by delivering exceptional customer service
by: Rowson, Pauline
Published: (2007)
by: Rowson, Pauline
Published: (2007)
Kaizen strategies for customer care how to create a powerful customer-care program - and make it work
by: Wellington, Patricia
Published: (1995)
by: Wellington, Patricia
Published: (1995)
Marketing Channels
by: Kumar, Dinesh
Published: (2012)
by: Kumar, Dinesh
Published: (2012)
How to win customers and keep them for life
by: LeBoeuf, Michael
Published: (1987)
by: LeBoeuf, Michael
Published: (1987)
Harvard business review on increasing customer loyalty
Published: (2011)
Published: (2011)
Customer service reinvented language of the soul
by: Siti Hawa Mohd. Datin Hjh
Published: (2020)
by: Siti Hawa Mohd. Datin Hjh
Published: (2020)
Selling to tough customers
Published: (1981)
Published: (1981)
How to manage customer service
by: Katz, Bernard
Published: (1987)
by: Katz, Bernard
Published: (1987)
Listening to the voice of the customer 16 steps to a successful customer satisfaction measurement program
by: Anton, Jon
Published: (1997)
by: Anton, Jon
Published: (1997)
Managing marketing
by: Palmer, Roger (Roger A.), et al.
Published: (2007)
by: Palmer, Roger (Roger A.), et al.
Published: (2007)
Similar Items
-
Successful customer relationship marketing new thinking, new strategies, new tools for getting closer to your customers
by: Foss, Bryan, et al.
Published: (2001) -
Customer marketing how to improve the profitability of your customer base
by: Curry, Jay 1939-
Published: (1998) -
Strategic customer care : an evolutionary approach to increasing customer value and profitability
by: Brown, Stanley A. , 1946-
Published: (1999) -
Managing customer relationships a strategic framework
by: Peppers, Don, et al.
Published: (2004) -
Handbook of CRM achieving excellence in customer management
by: Payne, Adrian
Published: (2006)