Principles of customer relationship management

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Principles of customer relationship management

Bibliographic Details
Main Authors:	Baran, Roger Joseph , 1945- (Author), Galka, Roger J. (Author), Strunk, Daniel P. (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio : Thomson/South-Western , c2008
Subjects:	Customer relations > Management > Textbooks Relationship marketing > Textbooks

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