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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000057384 |
| 005 |
20160613093000.0 |
| 008 |
080522s2008 ohu eng |
| 020 |
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|a 0324322380 (Student ed.)
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| 020 |
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|a 9780324322385 (Student ed.)
|
| 090 |
0 |
0 |
|a HF5415.55
|b .B36 2008
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| 100 |
1 |
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|a Baran, Roger Joseph ,
|d 1945- ,
|e author
|
| 245 |
1 |
0 |
|a Principles of customer relationship management
|c Roger J. Baran, Robert J. Galka, Daniel P. Strunk
|
| 260 |
|
|
|a Mason, Ohio :
|b Thomson/South-Western ,
|c c2008
|
| 300 |
|
|
|a xvi, 511 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Introduction to customer relationship management -- 2. History and development of CRM -- 3. Relationship marketing and customer relationship management -- 4. Organization and CRM -- 5. CRM and data management -- 6. Technology and data platforms -- 7. Database and customer data development -- 8. Sales strategy and CRM -- 9. CRM technology and sales -- 10. Marketing strategy and CRM -- 11. CRM, marketing automation, and communication -- 12. CRM programmeasurement and tools -- 13. Privacy and ethics considerations -- 14. The future of CRM
|
| 650 |
|
0 |
|a Customer relations
|x Management
|x Textbooks
|
| 650 |
|
0 |
|a Relationship marketing
|x Textbooks
|
| 700 |
1 |
|
|a Galka, Roger J. ,
|e author
|
| 700 |
1 |
|
|a Strunk, Daniel P. ,
|e author
|
| 999 |
|
|
|a 1000117201
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|