Principles of customer relationship management

Bibliographic Details
Main Authors: Baran, Roger Joseph 1945- (Author), Galka, Roger J. (Author), Strunk, Daniel P. (Author)
Format: Book
Language:English
Published: Mason, Ohio Thomson/South-Western c2008
Subjects:

MARC

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008 080522s2008 ohu eng
020 |a 0324322380 (Student ed.) 
020 |a 9780324322385 (Student ed.) 
090 0 0 |a HF5415.55  |b .B36 2008 
100 1 |a Baran, Roger Joseph  |d 1945-  |e author 
245 1 0 |a Principles of customer relationship management  |c Roger J. Baran, Robert J. Galka, Daniel P. Strunk 
260 |a Mason, Ohio  |b Thomson/South-Western  |c c2008 
300 |a xvi, 511 p.  |b ill.  |c 26 cm 
650 0 |a Customer relations  |x Management  |x Textbooks 
650 0 |a Relationship marketing  |x Textbooks 
700 1 |a Galka, Roger J.  |e author 
700 1 |a Strunk, Daniel P.  |e author 
999 |a 1000117201  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus