Principles of customer relationship management

Principles of customer relationship management

Bibliographic Details
Main Authors: Baran, Roger Joseph , 1945- (Author), Galka, Roger J. (Author), Strunk, Daniel P. (Author)
Format: Book
Language:English
Published: Mason, Ohio : Thomson/South-Western , c2008
Subjects:
Customer relations > Management > Textbooks
Relationship marketing > Textbooks
Description
Physical Description:xvi, 511 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:0324322380 (Student ed.)
9780324322385 (Student ed.)

Similar Items