Principles of customer relationship management

Principles of customer relationship management

Bibliographic Details
Main Authors: Baran, Roger Joseph 1945- (Author), Galka, Roger J. (Author), Strunk, Daniel P. (Author)
Format: Book
Language:English
Published: Mason, Ohio Thomson/South-Western c2008
Subjects:
Customer relations > Management > Textbooks
Relationship marketing > Textbooks
Description
Physical Description:xvi, 511 p. ill. 26 cm
ISBN:0324322380 (Student ed.)
9780324322385 (Student ed.)

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