Services marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi ; New York :
Oxford University Press ,
c2004
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| Subjects: |
Table of Contents:
- 1. Services: Characteristics and Categories
- 2. Trends in Services Marketing
- 3. Consumer Behaviour
- 4. Marketing Mix Elements for Services
- 5. Product, Promotion, Price, and Distribution
- 6. Role of People in Services Marketing
- 7. Physical Evidence of a Service
- 8. Service Quality, Measurement, and Control
- 9. Demand and Supply Management
- 10. Marketing Research in Services Marketing
- 11. Management of the Services Effort
- 12. Service Tax Provisions