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00000cam a2200000 7i4500 |
| 001 |
0000057378 |
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20090223093000.0 |
| 008 |
080522s2004 ii eng |
| 020 |
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|a 0195667581
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| 020 |
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|a 9780195667585
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| 090 |
0 |
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|a HD9987.I42
|b A67 2004
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| 100 |
1 |
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|a Apte, Govind ,
|e author
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| 245 |
1 |
0 |
|a Services marketing
|c Govind Apte
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| 260 |
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|a New Delhi ;
|a New York :
|b Oxford University Press ,
|c c2004
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| 300 |
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|a xi, 440 p. :
|b ill. ;
|c 25 cm.
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| 500 |
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|a Includes index
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| 505 |
0 |
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|a 1. Services: Characteristics and Categories -- 2. Trends in Services Marketing -- 3. Consumer Behaviour -- 4. Marketing Mix Elements for Services -- 5. Product, Promotion, Price, and Distribution -- 6. Role of People in Services Marketing -- 7. Physical Evidence of a Service -- 8. Service Quality, Measurement, and Control -- 9. Demand and Supply Management -- 10. Marketing Research in Services Marketing -- 11. Management of the Services Effort -- 12. Service Tax Provisions
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| 650 |
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0 |
|a Service industries
|z India
|x Marketing
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| 999 |
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|a 1000118253
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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