Services marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi ; New York :
Oxford University Press ,
c2004
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xi, 440 p. : ill. ; 25 cm. |
| ISBN: | 0195667581 9780195667585 |