Global strategic management
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan ,
c2007
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- 1-The process of globalisation: 1. Globalisation of markets and competition
- 2. Designing a global strategy
- 3. Designing a global organisation
- 4. Global strategic alliances
- 5. Global mergers and acquisitions
- 6. Assessing countries' attractiveness
- 7. Entry strategies
- 2-Managing globally: 8. Global marketing
- 9. Global operations
- 10. Global innovation
- 11. Cross-cultural management
- 12. Global human resource management
- 13. Global financial management
- 3-Broad issues in globalisation: 14. Globalisation and the Internet
- 15. The social responsibility of the global firm
- 16. Global trends