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090202s2007 nyu eng |
| 020 |
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|a 0230008364
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| 020 |
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|a 9780230008366
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| 090 |
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|a HD62.4
|b .L37 2007
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|a Lasserre, Philippe ,
|e author
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| 245 |
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|a Global strategic management
|c Philippe Lasserre
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| 250 |
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|a 2nd ed
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| 260 |
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|a New York :
|b Palgrave Macmillan ,
|c c2007
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| 300 |
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|a xxiv, 483 p. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1-The process of globalisation: 1. Globalisation of markets and competition -- 2. Designing a global strategy -- 3. Designing a global organisation -- 4. Global strategic alliances -- 5. Global mergers and acquisitions -- 6. Assessing countries' attractiveness -- 7. Entry strategies -- 2-Managing globally: 8. Global marketing -- 9. Global operations -- 10. Global innovation -- 11. Cross-cultural management -- 12. Global human resource management -- 13. Global financial management -- 3-Broad issues in globalisation: 14. Globalisation and the Internet -- 15. The social responsibility of the global firm -- 16. Global trends
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| 650 |
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|a Globalization
|x Economic aspects
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| 650 |
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|a International business enterprises
|x Management
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| 650 |
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|a Strategic planning
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| 856 |
4 |
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|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0807/2007052915-t.html
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| 999 |
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|a 1000118223
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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