Interactive services marketing

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Interactive services marketing

Bibliographic Details
Main Authors:	Fisk, Raymond P. (Author), Grove, Stephen J. [ (Stephen John)] , 1950- (Author), John, Joby , 1957- (Author)
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin , c2008
Edition:	3rd ed
Subjects:	Service industries > Management Service industries > Marketing
Online Access:	Table of contents only

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