Interactive services marketing

Bibliographic Details
Main Authors: Fisk, Raymond P. (Author), Grove, Stephen J. [ (Stephen John)] , 1950- (Author), John, Joby , 1957- (Author)
Format: Book
Language:English
Published: Boston : Houghton Mifflin , c2008
Edition:3rd ed
Subjects:
Online Access:Table of contents only

MARC

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020 |a 0618641807 (pbk.) 
020 |a 9780618641802 (pbk.) 
090 0 0 |a HD9980.5   |b .F544 2008 
100 1 |a Fisk, Raymond P. ,   |e author 
245 1 0 |a Interactive services marketing   |c Raymond P. Fisk, Stephen J. Grove, Joby John 
250 |a 3rd ed 
260 |a Boston :   |b Houghton Mifflin ,   |c c2008 
300 |a xxiv, 276 p. :   |b ill. ;   |c 26 cm. 
504 |a Includes bibliographical references and indexes 
650 0 |a Service industries   |x Management 
650 0 |a Service industries   |x Marketing 
700 1 |a Grove, Stephen J. [  |q (Stephen John)] ,   |d 1950- ,   |e author 
700 1 |a John, Joby ,   |d 1957- ,   |e author 
856 4 1 |3 Table of contents only   |u http://www.loc.gov/catdir/toc/fy0803/2007926147.html 
999 |a 1000117290   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus