Interactive services marketing

Bibliographic Details
Main Authors: Fisk, Raymond P. (Author), Grove, Stephen J. (Stephen John) 1950- (Author), John, Joby 1957- (Author)
Format: Book
Language:English
Published: Boston Houghton Mifflin c2008
Edition:3rd ed
Subjects:
Online Access:Table of contents only

MARC

LEADER 00000cam a2200000 7i4500
001 0000057351
008 090101s2008 mau eng
020 |a 0618641807 (pbk.) 
020 |a 9780618641802 (pbk.) 
090 0 0 |a HD9980.5  |b .F544 2008 
100 1 |a Fisk, Raymond P.  |e author 
245 1 0 |a Interactive services marketing  |c Raymond P. Fisk, Stephen J. Grove, Joby John 
250 |a 3rd ed 
260 |a Boston  |b Houghton Mifflin  |c c2008 
300 |a xxiv, 276 p.  |b ill.  |c 26 cm 
650 0 |a Service industries  |x Management 
650 0 |a Service industries  |x Marketing 
700 1 |a Grove, Stephen J.  |q (Stephen John)  |d 1950-  |e author 
700 1 |a John, Joby  |d 1957-  |e author 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/fy0803/2007926147.html 
999 |a 1000117290  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus