Interactive services marketing

Bibliographic Details
Main Authors: Fisk, Raymond P. (Author), Grove, Stephen J. (Stephen John) 1950- (Author), John, Joby 1957- (Author)
Format: Book
Language:English
Published: Boston Houghton Mifflin c2008
Edition:3rd ed
Subjects:
Online Access:Table of contents only
Description
Physical Description:xxiv, 276 p. ill. 26 cm
ISBN:0618641807 (pbk.)
9780618641802 (pbk.)