|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000057350 |
| 005 |
20161011093000.0 |
| 008 |
090204s2008 enk eng |
| 020 |
|
|
|a 0230507204
|
| 020 |
|
|
|a 9780230507203
|
| 090 |
0 |
0 |
|a HF5415.13
|b .B67 2008
|
| 245 |
0 |
0 |
|a Contemporary strategic marketing
|c Ross Brennan ... [et al.]
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
|
|
|a Houndmills, Basingstoke, Hampshire ;
|a New York :
|b Palgrave Macmillan ,
|c c2008
|
| 300 |
|
|
|a xxiv, 462 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
|
|
|a Rev ed of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau 2003
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. What is strategic marketing? -- 2. Understanding consumer behaviour -- 3. Organisational buying behaviour -- 4. Understanding the competitive environment -- 5. Understanding the macroenvironment -- 6. Strategic marketing analysis -- 7. Marketing strategy formulation -- 8. Relationship marketing strategies -- 9. E-marketing strategies -- 10. Marketing strategy for services -- 11. International marketing strategy -- 12. Analysing strategic marketing case studies
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Brennan, Ross ,
|d 1957- ,
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0807/2007050105-t.html
|
| 999 |
|
|
|a 1000119044
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|